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Innovation & partnerships

Partnering with Team GB – Let’s get going!

We’re launching our partnership to inspire and support success. 

Our NatWest, Royal Bank and Ulster brands are launching their first Team GB campaigns as excitement builds towards the Paris 2024 Olympic Games.

This first initiative in our partnership as Team GB's official banking partner builds on Tomorrow Begins Today – our work to inspire the nation to take action today for a better tomorrow, while also building excitement to get people behind Team GB.

The campaign showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and Beth Shriever, alongside some of our colleagues from across the bank.

Commenting on the launch, our Chief Marketing Officer Marg Jobling described the partnership as “hugely exciting for us as a business, it is relatable and inspiring for all our customers, colleagues and communities across the UK and I’m incredibly proud to be bringing it to life with the launch of our activation campaign.”

“Team GB is full of such incredible talent and inspiring stories – with over 360 athletes across 32 disciplines travelling to Paris in pursuit of their ultimate goal - they are the perfect partner to help us spread the message that whatever your goal, taking action is the important first step.”

This is just the beginning for us, with activity planned to focus on supporting people save towards their goals with the help of our mobile app and encouraging SMEs and startups to scale up their businesses through our Accelerator Programme.

NatWest Team GB Hub

Visit the Team GB hub on NatWest.com to learn more about our partnership. 

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