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How NatWest Group is accelerating opportunities to better serve its customers

Scott Marcar, NatWest Group’s Chief Information Officer, explains how the bank has continued its rapid development and deployment of future-fit technology during the first half of 2025.

Being a trusted partner

Our strategic focus on bank-wide simplification continues at a pace, making life easier for both our customers and colleagues, now and in the future.

With the needs of customers evolving at an extraordinary speed, it’s our role to be a trusted partner and meet their expectations faster and more effectively than ever before.

To do this we’re becoming a simpler, more integrated and technology-driven NatWest Group: better able to anticipate, understand and respond to customers’ changing needs.

The first half of 2025 has demonstrated the rate and momentum of this change, with clear markers of how we’re developing and deploying – in real-time – future-fit banking to succeed with customers.

 

Collaboration and transformation

The recent announcement of a five-year collaboration with Amazon Web Services (AWS), Inc. and Accenture signals a fundamental transformation in the way we serve our customers.

The collaboration will enable NatWest Group to provide more intuitive, engaging and personalised services to over 20 million customers – drawing on the combination of Accenture and AWS’s advanced cloud, AI, and banking expertise to help anticipate and respond to customer needs faster and more effectively. We’ll expect to see many of these benefits for customers coming through in the next twelve months.

In parallel, it will further enhance our colleagues’ skills and foster a data-driven culture through access to new AI technologies that empower them to serve customers more swiftly and with greater ease.

This follows on from other key milestones on our journey towards simplification during the past six months.

The investment and pace of change in our strategic priority of simplification is gathering increased momentum. H1 has shown not only our clear commitment to rapid transformation in the long term, but also the direct positive impact this is already having for our customers.

Harnessing the power of AI

In March, we became the first UK bank to sign a strategic collaboration with OpenAI. The wide-ranging, large-scale collaboration has the potential to accelerate how quickly and widely NatWest Group can deploy some of the latest and most powerful developments in generative AI (GenAI), providing direct access to OpenAI’s latest technology and insights, while upholding industry-leading data privacy guardrails.

The development of the bank’s digital assistant services for customers will be a key area of focus, including new ways that customers can use AI to help them with more complex tasks, including the identification, reporting and resolution of fraud and scams.

It also means we have the opportunity to increase the use of our digital assistants to help customers better understand their financial position, using AI to help them to plan and set goals for the future.

 

Bolstering our expertise

Our appointment of Dr Maja Pantic, announced in June, as our first Chief AI Research Officer, is also a clear commitment of how we’re advancing the bank’s AI capabilities to meet customer needs. 

Maja joins us from Imperial College London, where she is Professor of Affective & Behavioural Computing (a position she will retain), having previously been Founding Research Director of Samsung AI Research Centre in Cambridge, and AI Scientific Research Director at Meta London.

Maja brings with her deep AI expertise, which will help drive cutting-edge research and innovation across the bank, such as accelerating state-of-the-art AI to combat deepfakes and GenAI to advance responsible AI controls.

This new role will also provide a forward-looking view on AI advancements – how they impact the banking industry, and anticipate future shifts in behaviour and technology – as well as progressing the use of AI tools and automation to enable colleagues to better serve customers.

At a glance: key H1 2025 updates

  • First UK bank to sign a strategic collaboration with OpenAI.
  • Strategic collaboration with Accenture and AWS to create a centralised, AI-powered data platform.
  • Dr Maja Pantic announced as the bank’s first Chief AI Research Officer.
  • Microsoft Copilot Chat chat and our internal AI digital enabler rolled out to all colleagues.
  • Extended the rollout of our AI virtual assistant Cora+ with more of our customers now accessing a generative AI experience. 

Change in real-time

Importantly these key developments build on a vast array of multi-year technology initiatives, which have already brought significant enhancements in customer service and operational ability.

We’ve successfully used AI for many years to advance customer journeys, improve efficiency, and manage risk, and in H1 2025 we built on this experience deploying an additional 24 new AI models.  

These new models provide functionality to assist with the automation of complaints categorisation and drafting of customers letters, enabling improved colleague productivity, faster triaging and better overall customer experience for retail complaints received.

During H1, we also rolled out two GenAI tools to all our colleagues: our internal AI digital enabler, which helps colleagues summarise documents, problem-solve, draft content and brainstorm ideas; and Microsoft Copilot Chat, which uses AI to answer questions, generate content and find information our colleagues need quickly.

 

Ethics are front and centre

The investment and pace of change in our strategic priority of simplification is gathering increased momentum. H1 has shown not only our clear commitment to rapid transformation in the long term, but also the direct positive impact this is already having for our customers.

Against this backdrop of rapid change, however, we are mindful of the rigorous guardrails that need to be in place to safely and ethically deploy all new technologies. This is why we have developed our AI and Data Ethics Code of Conduct

The principles in the Code provide a 'north star' for responsible AI and Data Ethics at NatWest Group. They give us the vital reassurance on how we can build future-fit banking technology and, ultimately, better serve our customers.

The material published on this page is for information purposes only and should not be regarded as providing any specific advice, or used by consumers to make financial decision. Terms and conditions apply to any products or services mentioned.

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