Our purpose in action
‘We believe our focus on ESG is a crucial component that allows us to create sustainable long-term value, to invest for growth, to make a positive contribution to society.’
Alison Rose DBE
Group Chief Executive Officer
Our purpose-led strategy aims to deliver sustainable, long-term business performance by creating greater value for our stakeholders. As a relationship bank for a digital world, we champion our customers’ potential by supporting them at every stage of their lives. With this approach, our purpose will create longer-term and deeper relationships with our customers, helping them, our communities and the economy to thrive.