Our purpose in action

“Our purpose drives us, defines us and guides us. But to be truly purpose-led requires an in-depth understanding of the environmental, social and governance (ESG) factors that are influential to, and for, our business.”

- Alison Rose, Group Chief Executive Officer


Our purpose-led strategy aims to deliver sustainable, long-term business performance and create the greatest value for our stakeholders. As a relationship bank for a digital world, we exist to champion our customers’ potential by supporting them at every stage of their lives. With this lifecycle approach, our purpose will create longer-term and deeper relationships with our customers, helping them, our communities and economy to thrive – and, in turn, deliver sustainable returns.