#GivingTuesday is a social media campaign that falls on the Tuesday after Black Friday and Cyber Monday each year. A global phenomenon, the campaign has broken successive world records for the most money donated online to charity in one day by encouraging people to give their voice, time, or money to support these causes they care about.
We’re proud to have supported #GivingTuesday as a founding partner since its inception in 2014.
Showcasing how people can get involved in charities
Organised this year by the Chartered Institute of Fundraising (taking over from the Charities Aid Foundation (CAF) in the UK who have run it the last 8 years), 2022 Giving Tuesday will focus on showcasing and celebrating the different ways people can get involved in charities.
Daniel Fluskey, Giving Tuesday UK Campaign Lead at the Chartered Institute of Fundraising said:
“Giving Tuesday provides such a fantastic opportunity for every business, charity, individual, or any type of organization to celebrate generosity and encourage people to be involved in something charitable. This year, alongside the encouragement for people to give and support charities, Giving Tuesday will be celebrating our shared pride in the amazing generosity that we see all around us - showcasing all the different ways people support charities and communities as well as highlighting the difference that support makes. With the challenges that everyone has felt this year, Giving Tuesday is a great moment for us to come together to remember, share, and celebrate the causes we care about and the things we value.”
How we’ll support
Since the beginning of #GivingTuesday we’ve donated over £3,000,000. This year along with our colleagues’ and customers’ support, we’ll donate £350,000 to charities to support the campaign.
How our colleagues will support
Our colleagues will be encouraged to sign up to our Payroll Giving scheme and donate to charity. The scheme is run through HMRC and provides a simple, tax efficient way for employees to make regular and one-off donations to charity direct from their salary.
If a UK employee signs up for Payroll Giving or increases their current donation by 31 December 2022, the bank will give them a charity donation of £125 which they can then donate to charities of their choice. We’ll also be encouraging our colleagues to volunteer their time to support good causes.
How can customers support?
NatWest and Royal Bank of Scotland Reward current account customers can support the campaign by exchanging their MyReward points for a charity donation. There are currently fourteen charities to choose from and NatWest Group is making £150,000 available to match customer donations; the bank will match donations up to £50 per customer.
Michael Duncan, Head of Giving Strategy & Programmes at NatWest Group, said:
“Giving Tuesday is such an integral part of the charity work that NatWest Group does and we are excited to once again be involved at the forefront. Over the past two and a half years, the charity sector has faced unprecedented difficulties like so many people and businesses across the world. Giving Tuesday provides a great opportunity to say thank you for all the work charities have done during this very difficult period.
“We, as a company, recognise the importance of charitable work and this Giving Tuesday we will be encouraging our customers and employees to donate and support in any way they can on November 29th and beyond.”
