HRH Prince William has launched Homewards, a five-year locally-led programme which will demonstrate that together it is possible to end homelessness: making it rare, brief, and unrepeated.

Homewards will take a transformative approach to the issue of homelessness and put collaboration at its heart, giving six flagship locations new space, tools, and relationships to showcase what can be achieved through a collective effort focused on preventing homelessness in their areas. The six locations will be unveiled by Prince William as he embarks on a UK tour starting in London.

NatWest Group is proud to be an activator, joining a number of other organisations from a range of sectors and industries who will contribute skills, resources and investment to support the locations to deliver the solutions needed to prevent homelessness.


Prince William said:

“In a modern and progressive society, everyone should have a safe and secure home, be treated with dignity and given the support they need.

“Through Homewards, I want to make this a reality and over the next five years, give people across the UK hope that homelessness can be prevented when we collaborate.”


The impact of Homewards will reach beyond the six locations, with results and findings from each location being used to create a flexible, tried, and tested model that can be adopted by other areas in the UK and internationally.


Our CEO Alison Rose DBE said:

“We are long-term supporters of the Royal Foundation’s goal to mobilise businesses, charities, and local organisations to work together to tackle some of society’s biggest challenges – including homelessness. As businesses, we have a collective responsibility to help the people and the communities where we live and work to thrive. This starts with early intervention through financial education and in our role as activator partners, we are committed to working with the Prince of Wales and the homewards programme team to help individuals build financial resilience and access the support they need to safeguard against the most extreme outcomes.”


We already work with the Royal Foundation on the Business Taskforce for Early Childhood led by HRH The Princess of Wales.

Find out more on the Homewards programme, including locations, partners, research, and case studies.

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