Bally said: “I think it’s the first time anyone’s ever delivered the session on live TV. We were really nervous at first but they made us feel really comfortable and told us exactly what was going to happen, so we didn’t feel as nervous as we thought we would.
“It was really good because it helped us reach vulnerable customers out there who might be more likely to fall victim to scams. I ended up really enjoying it and I’d even do it again.”
Kam added: “If you don’t talk about things like this then, if you do fall victim to a scam, you might think you’re the only person this has happened to. But it can happen to anyone, there’s no shame in it and you shouldn’t feel embarrassed to talk about it with friends, family and your bank so you can get help.”
In our Banking on Racial Equality Report in October 2020 (3097KB), we set out a number of commitments, including the pledge to build financial capability with UK customers from ethnic minority backgrounds.
Following on from the commitment, we’ve held ‘Keeping Your Money Safe’ sessions for customers across the UK for the last couple of years, including running weekly online sessions throughout the pandemic, and branch colleagues helping deliver sessions in a range of different languages in local venues.
Raghujit Narula, Managing Director, Customer Engagement & Distribution and Diversity, Equity and Inclusion Sponsor for Retail Banking said: “As a bank, we understand the value of diversity, both within our business and our communities. One of the many benefits of a diverse workforce is a deeper understanding of our customers and their needs. This initiative is a fantastic way to empower colleagues to take real, practical action to help meet the needs of their local communities, further strengthening our relationships and helping to ensure that more of our customers have the knowledge and tools they need to help them thrive.”
To increase access to fraud and scam education, the Keeping Your Money Safe materials have been translated into a wide range of different languages, including Bengali, Urdu, Punjabi, Gujarati, Polish, Portuguese, Turkish and Spanish.
