Diversification and investment
The Royal Bank of Scotland’s continued sponsorship of the Royal Highland Show reflects the importance the bank places in supporting this vital sector of the economy.
Scottish farming has had a lot to cope with in recent years. Last Spring (2024) was one of the wettest on record, while this year’s Spring was the driest since 1964. Changing weather means changing yields and prices, and this means that come rain or shine, farming businesses need to find ways of remaining commercially resilient. So how are farmers responding?
Diversification and investment are twin tactics that the Scottish agricultural sector is pursuing. Based on the latest available data from the Scottish Agricultural Census, 2024 Scottish farms have reported a 20% increase in profits from ‘other activities’. Those ventures are often in the leisure sector and capitalise on the trend of consumers wanting experiences that connect product and place.
Scottish farms are also adapting their practises to ensure they're getting the best possible results, and this often requires investment. Advances in everything from sensor technology, drones and of course AI, are putting more data at the farmer's fingertips and improving their ability to analyse it. As a result, investment by farming businesses is on the up, rising 11% last year.