Learning to identify an opportunity
Rhys and Josh have been friends since their time together at school. As well as an education, school also provided the arena for their first ‘business’.
“When we were 14, we started our first venture which was responding to our friends complaining about the footballers that were featured on the cover of the annual FIFA computer game,” Rhys said. “It was always a big-name player from a major team, but people at our school wished that their favourite player was on there. So, Josh and I would go home and use photoshop to redesign the covers, print them out and sell them.”
After leaving school, both Rhys and Josh continued to build on their computing expertise and set up a firm offering marketing and web agency services to clients across the North-West of England.
From agency to app
Following their initial research into how prescriptions are manged and distributed, Rhys and Josh discovered that the software that pharmacies and patients used were completely disconnected.
“Josh and I were used to using products that were seamless and where services could be accessed at the touch of a button,” Rhys said. “Initially, we set out to build a really basic medication management app, which allowed patients to easily order, track and manage prescriptions. We launched that into two local pharmacies in North Wales, and got about 1,000 users on it. It was basic but it was a start, and we could see the benefits. It was then that we started thinking about improving the product and growing the business.”
