To highlight the dangers and consequences of being recruited as a money mule, we’ve teamed up with 26 year old celebrity and social media star, Perri Kiely, to create an ‘honest’ job advert and poster campaign – highlighting the true nature of money muling and the consequences if convicted.
The advert and posters are being shared on social media and include Perri Kiely starring as a ‘recruiter’ advertising the perks of being a money mule – without leaving out any of the honest realities that the criminals behind them don’t want you to know. Billboard-style posters also bring to life some of the realities that money mules could face, with one showing Perri in jail.
Hear from Perri: “It's hard not to be tempted by the offer of quick cash and these types of ads which play on the supposed opportunity to make a little extra money – particularly during what are harder times for many people - are something I see all the time on my social media. Being part of this very honest job ad has taught me that, as the saying goes, if it sounds too good to be true, then it probably is. We all need to be watchful for the signs and educate ourselves and everyone around us about how to avoid them.”
Find out more from our press release
Including new research that reveals 39% of young adults have been targeted by potentially sinister job ads on social media.