Innovation & partnerships

Coutts support the UK’s interactive entertainment sector through sponsorship of the London Games Festival for the third year in a row.

Coutts is one of the UK’s largest commercial and private bankers of interactive entertainment clients, with over 10 years specialised experience in the sector. 

Coutts is working in partnership with Games London to sponsor the London Games Festival for the third year in a row.

The London Games Festival runs from 9 – 25 April 2024 and is the biggest celebration of video games and interactive entertainment. The festival brings investors to London to find new games, showcases upcoming talent from around the world, and creates a platform for the best qualities of games. Last year, around 58 thousand people visited the festival, and the organisers are expecting even more this year.

Coutts is one of the UK’s largest commercial banker of interactive entertainment, gaming studios and gaming companies, in a growing global market. The UK is the fifth biggest market in the video gaming industry, and valued at over £7.16bn in 2022*.

Coutts private bank also supports individual entrepreneurs, esports stars, gamers and streamers with their personal wealth management.

Coutts have been supporting the sector for over ten years, with dedicated relationship managers who have specialist knowledge on how to help busy entrepreneurs manage their finances and be a busy entrepreneur in this ever-growing sector.  

As part of their support, Coutts will host the London Games Festival opening night event at their head offices at 440 Strand which will be attended by clients, other festival partners, gamers and key stakeholders within the gaming industry. The event will showcase different gaming installation for visitors to experience the latest in gaming and interactive entertainment for themselves. These include:

  • Bespoke Arcade machines with Antstream Arcade, the largest retro platform with the biggest catalogue of classic games
  • Ghost Valley RC, which brings the digital experience of Super Mario Kart into a physical reality
  • Playseat Formula Intelligence Racing Simulator, supplied by SimStaff: experience a short sprint around the virtual Brands Hatch Indy Circuit on Assetto Corsa. Experience up to 20nm of torque through the Fanatec Direct Drive Wheelbase. The elastomer stack on top of the load cell sensor provides a strong, realistic feeling of resistance under compression up to 90kg variable on the brake pedal.
  • Kat Walk Omnidirectional Treadmill to explore new dimensions in virtual reality gaming
  • A variety of games made by over 40 independent developers from around the world, as curated by London Games Festival
  • Esports Rocket League challenge 


Paul Franks, Head of Interactive Entertainment at Coutts said:

“For more than 330 years, Coutts has provided banking services to dynamic businesses in high-growth sectors.  We’re really excited to be continuing our sponsorship of the London Games Festival as one of the key partners. Interactive Entertainment is one of the fastest growing industries in the UK. Through this partnership, our aim is to highlight our continued support for this sector through our dedicated team of specialists that understand clients’ needs.” 


Michael French, Head of Games London and Festival Director, said:

“We are ecstatic to embark on another exciting journey celebrating a real variety of games creativity over the course of the London Games Festival with Coutts. This year we are showcasing an even greater breadth of experiences that can be found in the video games world. We wouldn’t be able to put on this opening night celebration to kick start the festival without the support from Coutts as one of our key partners.”


Notes to editors:

*Source: The UK is the fifth biggest market in the video gaming industry (Source: Global Data) and valued at over £7.16bn in 2022 (Source: Ukie)

About Coutts

Coutts is a wealth manager and private bank with three centuries of experience, providing customised solutions for its clients. These include discretionary and advisory investment management services as well as advice on philanthropy, family businesses, succession planning and commercial banking services to corporate clients.  Headquartered in London, Coutts is part of NatWest’s wealth businesses. For further information please visit www.Coutts.com   


Coutts Media Enquiries:

Sarah Binnie
Email: Sarah.Binnie@natwest.com
Phone: 07879 662 665


Sarika Thanki
Email: Sarika.thanki@natwest.com
Phone: 0778 921 4982

The information contained in our press releases is intended solely for journalists and media and should not be used by consumers to make financial decisions. Terms and conditions apply to any products or services mentioned in our press releases.

scroll to top