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Financial Wellbeing

Our ambition is to support the financial wellbeing of our customers and communities and to turn possibilities into progress. By working to create a society which is financially confident and resilient, we want to empower people to take control of their finances and their futures, and to make the most of their money.

Digital tools supporting financial wellbeing

We offer a range of digital tools and features that can support customers to improve their financial wellbeing. We offer customers personalised coaching plans based on their unique financial situation, and highlight in-app tools such as Savings GoalsRound Ups and Know Your Credit Score.

 

These tools have been at the centre of our approach to supporting customer financial wellbeing, and have been fundamental to our ambition. For example, in 2025 our Digital Regular Saver helped over 1.8 million customers build savings habits.

 

In 2024, we exceeded our ambition to help seven million people manage their financial wellbeing. Following this, we no longer separately report this figure, as supporting financial wellbeing through our digital tools and features is now embedded across our strategy.

People reached through our Financial Foundations workshops

31,000

participants across 1,500 workshops in 2025.

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Young people reached through our NatWest Thrive programme

1m

young people in 2025

80% of young people reported a positive change in behaviour towards their financial wellbeing after participating in NatWest Thrive. 

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In 2023, we signed the Money and Pensions Service (MaPS) Savings Charter - reinforcing our commitment to helping customers build financial resilience and make the most of their money. 

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Financial education programmes

Two key programmes, NatWest Thrive and Financial Foundations, remain central to our work to improve financial wellbeing among our customers and communities. 

Financial Foundations workshops

Following a successful pilot last year, Financial Foundations was expanded in 2025 to reach communities across the UK. This programme aims to help people make the most of their money and take control of their financial future through free, in-person, impartial money guidance workshops and a range of digital tools and resources. We expanded the programme through our Commercial & Institutional customers, helping to support employee financial wellbeing and, in turn, enhance engagement, productivity and retention.

 

Financial Foundations supports adults at all life stages, equipping them to develop financial resilience, plan for their future and protect against fraud and scams. Delivering workshops in-person allows us to reach individuals within their local communities and workplaces, where it is accessible and convenient. Evaluation of the pilot improved and refined content and delivery and helped us understand the need for money guidance. Ongoing monitoring from post-survey data demonstrates participants feel more confident managing their money. 

 

We are now aiming to support 50,000 people with free financial education in 2026, in their workplaces and communities.

Children participating in a MoneySense session

NatWest Thrive

For over 30 years, we have run programmes to help young people grow their financial confidence. In 2025, we brought together several of these long-standing programmes – MoneySense, Dream Bigger and CareerSense – into a single free educational programme called NatWest Thrive.

NatWest Thrive provides bite-sized learning content for teachers, parents and youth workers. To connect with young people, we use relatable role models and real-life scenarios that help money matters and careers feel relevant. For example, we have drawn on our partnerships with Team GB and Paralympics GB to bring in athlete ambassadors to inspire young people to take steps to shape the future they want. 

Money & Pension Services Nation of savers badge

Supporting financial resilience

We’re committed to helping more people to save – especially those who may find it harder to get started. As part of this commitment, we have partnered with the Money and Pensions Service (MaPS) by signing up to their UK Savings Charter. The Charter aims to build a nation of savers and increase awareness of the importance of savings in the UK.

NatWest Group offers a suite of savings tools and products designed to support a range of short, medium, and long-term goals. We recognise that saving isn’t one-size-fits-all, so our tools help customers to learn more about how to build savings habits, set achievable goals, chose the right savings accounts for their needs, and build financial security over time. 

Supporting access and building confidence