Pocket Money reaches one million families in the UK
Pocket Money magazine, developed by RBS and NatWest has now reached almost one million families across the country.
21 Mar 2011
The magazine which is issued once every school term provides families with young children the basics for those important initial conversations about money, and how to make the most of it.
The Summer 2011 edition has just been published, and is packed full of suggestions for stretching pocket money that bit further during the summer holidays, and providing a whole selection of family friendly ideas that will encourage financial awareness.
This issue includes savings tips from a gold medallist Olympian, pages of ideas to fill the long summer days with, and even articles about how children in the UK raised money for others across the world.
We know that most children will first find out about money from their parents and that can be a difficult conversation. Nine in ten adults in the UK never received lessons at school to help manage their money, and when asked two thirds said they would have been better off dealing with today's financial challenges if they had.
For the last 17 years RBS and NatWest have been working with young people to improve financial literacy in the UK through their MoneySense for Schools programme, and are committed to providing financial education to help future generations; Pocket Money is a successful part of this.
Fraser Kennedy, Head of Community said:
"We all know that what you learn as a child stays with you as an adult, that's why it's absolutely vital that children and their families can talk about money in a relaxed and informed fashion from an early age.
MoneySense's Pocket Money magazine does just that; it's a positive way to make learning about budgeting, saving and managing money a fun, shared and free experience everyone can enjoy. The fact that thousands of families across the country have already read an issue just proves what a valuable resource it is and is just another example of where RBS and NatWest is striving to be the UK's most helpful bank. "
Gary Milner, Director of Operations at the Personal Finance Education Group said:
"The magazine and website are fun ways to interact with young people covering a wide range of topics with engaging ideas that can help to bring alive real money issues and the benefits of saving and being informed about their own personal finance choices".