The campaign, fully funded by the member firms and set to launch in April 2026, marks a moment of unity across the financial services sector, with firms working together to raise awareness of the importance of investing for people’s financial wellbeing and the positive impact it can have on the wider economy.
The industry-wide campaign is supported by His Majesty’s Treasury (HMT), the Financial Conduct Authority (FCA), and the Money and Pensions Service (MaPS), with the Investment Association (IA) acting as Secretariat.
Emma Crystal, CEO, Private Banking & Wealth Management, said: “NatWest welcomes the Investment Association's Retail Investment campaign. We believe that increasing awareness and understanding of investment opportunities is vital in helping customers make informed decisions and build long-term wealth.”
Chris Cummings, Chief Executive of the Investment Association and Deputy Chair of the Campaign said: “By bringing together a wide range of firms from across the financial sector for a multi-year campaign, along with the support of the government and regulator, we will raise awareness that, while cash savings are important, many more people should be investing to fulfil their long-term financial plans. With only just over a third of UK adults agreeing that ‘investing is for someone like me’, many people could be missing out on the benefit that investing could bring. Together, we hope to inspire a nation of people who are ready to take the next step and invest in their futures.”
