Overlay
Financial capability and learning

Money Talks – what do young people really want to know about money?

Emily Fuller, Head of NatWest Thrive, talks about what she’s hearing from teenagers, what she learned at the recent Money Talks by NatWest Thrive event and why financial education needs to keep pace.

Q: What’s the one thing you wish every young person understood about money before leaving school?

For me, it’s about understanding how the things you learn at school apply in the real world. If I’d been taught more about things like how to invest, how to start a business, or simply how money works day to day, I think I would have felt much better equipped for working life.

You need those foundations. Before you think about investing, for example, you need to understand saving. And there are other basics, like the difference between credit and debit, how interest works and what an APR is. If you understand the fundamentals, you’re in a much better position to make informed choices and build on them as your life changes.

This is so important not just for individuals, but for the wider economy too. If people and families have the skills to plan, save and invest, then we can strengthen communities from the inside.

 

Q: What’s different about the way young people today think about money and earning?

When I was growing up, you might have had a Saturday job or sold something at a car boot sale. Now you can sell clothes online, create your own products, make content about gaming or even film yourself cutting your friends’ hair and potentially build an audience and a business from it. Social media has completely changed how far an idea can travel.

And you see that coming through in our research*. Two in five 16- to 17-year-olds have made money from a passion, hobby or skill in the past two years, and more than a third would choose entrepreneurship over a secure, well-paid job.

I find that fascinating. The entrepreneurial instinct isn't necessarily new, but young people have far more ways to turn something they're passionate about into an income. That makes it even more important that they have the practical money skills alongside the ambition.

 

Q: You’ve just held the first Money Talks by NatWest Thrive event in London. What stood out to you?

The curiosity. We had hundreds of young people coming through the doors over the two days, mainly 16- and 17-year-olds, as well as lots of parents. There was a real mix, from people about to start university or their first job to young people who had just left school and weren't sure what they wanted to do next. And they asked a lot of questions, especially: how do I turn something I’m passionate about into an income?

Our speakers brought that to life in very different ways. Joe Baggs, who has turned content creation into a career, talked about the lessons he had to learn along the way and why we all need to be more open about money. Chunkz spoke about backing yourself, building confidence and not being put off by people telling you something is too difficult. And our Team GB athletes brought a completely different perspective, talking about what it takes to build a sporting career, including the role sponsorship can play. What connected all the stories was that none of it happened overnight – there were setbacks and a lot of hard work along the way.

Q: What struck you most about the young people you met at the event?

They weren’t afraid to ask questions, and they didn’t just want to hear the success stories, they were also interested in the challenges that our speakers had faced. That's important because what you see on social media can look rosy but isn’t the whole story.

And it reflects what our research tells us. 41% of teenagers think business and side-hustle content makes success look quicker than it probably is. More than a third want entrepreneurs to be more open about how long it took to make a profit, the mistakes they made and how much they needed to get started. The speakers were candid about those challenges as well as the good times, and that was exactly what our audience wanted.

 

Q: What are you excited about next for NatWest Thrive?

One thing I’m really interested in is how we make financial education relevant to the way young people actually learn. Saving and investing are big topics for them, but there is a huge amount of misinformation online. As a bank, we need to be in the spaces and places where young people are, giving them information they can trust.

We’re about to launch an interactive investment game as part of our saving and investment resources. It goes back to those foundations again: understanding saving before you move on to investing and finding engaging ways to learn. In Scotland, Royal Bank Thrive has partnered with YouthLink Scotland to take financial education into youth clubs, helping young people build practical money skills in their communities. And through our partnership with ParalympicsGB, we’ve been working on practical resources to help teachers deliver more inclusive PE lessons, so more children can experience the confidence, belonging and life skills that sport can develop. 

There’s lots more to come, and I’m excited about finding new ways to reach young people across the UK.

*Research for NatWest surveyed 2,077 UK respondents, comprising 1,000 16- and 17-year-olds and 1,077 adults aged 18+. 

The material published on this page is for information purposes only and should not be regarded as providing any specific advice, or used by consumers to make financial decision. Terms and conditions apply to any products or services mentioned.

scroll to top