• E-commerce firm bucks the trend by growing retail arm
  • MattressOnline celebrated 20 years in business by announcing retail growth strategy; opening up to three stores in the next year
  • Substantial funding package from NatWest will support ambitious plans


Leading e-commerce firm MattressOnline have announced their plans to open up to three new retail premises over the next year, fuelled by a six-figure funding package provided by NatWest.

The company, which celebrated their 20 year anniversary in December, is set to expand across Yorkshire marking a significant milestone in their journey and creating up to 30 new jobs. Operating for two decades with a strong emphasis on technology, MattressOnline has established itself as a pioneering force in the e-commerce landscape as the first to bring next day delivery to the mainstream. The decision to adopt a bricks-and-mortar retail arm represents a strategic shift that defies conventional trends and offers valuable insights into the future of the British high street.

With an annual revenue of nearly £30m, MattressOnline has made a notable impact in the digital sphere after founder and CEO Steve Adams identified a gap in the market for customers looking to buy a mattress without testing it first. The addition of physical stores in Skipton, Sheffield and Rotherham along with the recent opening in Doncaster underscores the company’s ambitions for enhancing customer accessibility and shopping experience.

This expansion is expected to create between 15-30 new jobs, further contributing to economic growth and employment in the region, with the company leadership envisioning a strong and sustainable approach to business characterised by their persistent innovation and approach to social responsibility.

MattressOnline has remained dedicated to environmental stewardship and community engagement. The company operates a not-for-profit mattress recycling programme and has, to date, taken 120,000 mattresses out of landfill, showcasing their commitment to sustainability.


Commenting, MattressOnline CEO Steve Adams said:

“This expansion in our retail operation aligns with our mission to provide exceptional service and convenience to our customers while maintaining our positive contribution to the local economy and environment.”

“We’re delighted to have partnered with Aaron and the team at NatWest Corporate Banking as we embark on this new chapter of our business journey. Their understanding of our growth ambitions, diligent advice and professional approach to the transaction gave us confidence in the decision to choose them. I look forward to the long term partnership we’ll be building on.”


NatWest Relationship Director Aaron Carter said:

“We are proud to be supporting MattressOnline with their retail expansion. As a company, they have consistently innovated and we look forward to supporting their continued success. This investment will have a positive impact on the surround economy and communities they operate in across Yorkshire .”


BHP Deal Advisory acted as lead advisor for MattressOnline on this transaction and introduced NatWest to the opportunity. John Longstaff, Director, commented:

“MattressOnline is a high-quality business with a clear strategy for growth.  We are delighted to have advised Steve and the wider team on this deal and in NatWest believe the business has secured an excellent long-term banking partner.”



For further information contact

Vonnie Sandlan, Yvonne.sandlan@natwest.com, 07401 278778


About NatWest

NatWest serves customers in England, Wales and Western Europe, supporting them with their personal, private, and business banking needs. NatWest helps customers from opening student accounts, to buying their first home, setting up a business, and saving for retirement.

Alongside a wide range of banking services, NatWest offers businesses specialist sector knowledge in areas such as manufacturing and technology, as well as access to specialist entrepreneurial support.


About MattressOnline

We're Mattress Online and if you haven't guessed - we know a thing or two about mattresses and how to get the best night's sleep.

Based in the heart of South Yorkshire, we've been doing this for over 20 years, and we're proud to work with the best bed and mattress brands in the UK.

It's our mission to help each and every one of our customers find the perfect mattress for them and to get the sleep they deserve.


About BHP

BHP is one of the largest independent accountancy firms in the North of England. The firm has more than 450 staff, including 35 partners at offices in Sheffield, Cleckheaton, Leeds, Chesterfield, and York. It is featured in Accountancy Age’s Top 50 + 50 as a Top 40 firm.

BHP provides audit and assurance, consulting, corporate finance and taxation services. For further information and the services offered, visit www.bhp.co.uk.  

The information contained in our press releases is intended solely for journalists and media and should not be used by consumers to make financial decisions. Terms and conditions apply to any products or services mentioned in our press releases.

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