- New NatWest Group-backed savings offer brings greater choice to customers seeking competitive rates and flexible access to their money.
- Digital-first proposition allows customers to open an account in minutes from £1.
- UK Savers can earn 4.5% AER through an online account .
7th August 2026 – NatWest Group today introduces First Active, a digital savings proposition designed to bring greater choice to customers in the UK's savings market.
First Active brings a competitive 4.5% instant access savings rate and a simple online experience, allowing customers to open an account in minutes with as little as £1.
Designed for customers who actively manage their finances online, First Active combines flexibility and competitive returns.
Focused on bringing more options to UK savers, First Active will expand customer choice through a digital-first savings proposition tailored to today's more active saver.
The rollout of the new savings offering comes as research highlights a growing shift in how people approach managing money in their savings, with customers increasingly opting for flexibility and control.
53% of those questioned prioritised a savings account which gave them easy access to their money. 49% felt this gave them greater control and 37% appreciated the flexibility*.
More details on opening a new account can be found on www.firstactive.com
*Research commissioned by NatWest shows that savers increasingly value easy access to their money as well as competitive rates. 53% of those surveyed said instant access was important when choosing a savings account, while 49% said it gave them greater control over their money and 37% valued the flexibility it provides.
Methodology - survey completed in February 2026 with 811 respondents holding an instant access saving account.
Notes to Editor:
- The interest rate will consist of a 12-month fixed bonus rate with an underlying variable rate of 3%. After 12 months the product will revert to the variable rate of 3%.
- At launch, the product will offer a headline interest rate of 4.50% annual equivalent rate (AER) consisting of a 1.50% bonus rate and a variable rate of 3%.
- There are no restrictions or conditions that the customer must meet to receive the 12-month bonus rate at account opening beyond the basic eligibility criteria.
- No tiered pricing based on deposit balances.
- No minimum deposit amount and £250,000 maximum per individual deposit.
- Maximum total deposit limit of £1M.
Media Contact
Chelsea Konadu
Media Relations Consultant, Retail
chelsea.konadu@natwest.com
07483560540
