Championing potential

Our purpose is to champion the potential of people, families and businesses. Read more about the areas we can make the biggest impact in our customers’ lives.

Supporting and driving enterprise

Confidence through learning

Combating climate change

Sustainable future

Our purpose-led strategy puts sustainability at the heart of our future. We are building a more sustainable bank, bringing stronger governance, stronger policies and a more sustainable framework at the centre of our strategy. This tightly integrated approach means we will create more sustainable value for a wider range of stakeholder groups.

Our purpose in action

At NatWest Group, we champion potential, in good times and in bad, to help the people, families and businesses we serve to recover, rebuild and, ultimately, to thrive.

Find out how we've been doing that.

Download Our purpose in action (PDF 1.32MB)

Strategic Report 2019

We are a stronger, safer bank and a real partner to our customers today. Look how we’re building a more sustainable future. Find out more in our Strategic Report.

Bitesize factbook

It’s our ambition is to be the best bank for everyone across the UK and Ireland. Get started with a quick view of the key impacts we achieved in 2019 in our bitesize factbook.

How we create value

Championing your success is at the heart of everything we do. That’s how we help our customers in the UK and Ireland to thrive. Fit for our customers today and for the future.

Our approach

We’re taking big steps to build a more sustainable bank. And we’re focused on becoming a more responsible company. Our brands and our people do business in a safe, simple, smart and sustainable way.


In order to help drive the UK transition to a low carbon economy, it takes bold actions. Find out about our commitments to reduce our own carbon footprint. 


If our customers do well, if our economy does well and if our communities do well, then we all succeed. We have the potential to make a real difference to people’s lives.

Case Studies

Read our stories to learn how we’re building a more sustainable bank. Discover the successes and experiences of real-life customers. Find out how we help with employing staff, business planning and ways to borrow for business.

Awards and Recognition

We’re on a journey to become a more sustainable bank and a responsible company. And we’re proud when our efforts for our customers, businesses, communities and the environment are recognised along the way. Take a look at the awards we’ve won so far.


We’ve got information on topics such as employing staff and business planning. Take a look at our reports and policies.